Did you know that the average TikTok user watches 24 hours of videos each month? That’s even more viewing hours than the average YouTube user. Creating video marketing plans is important for brands now more than ever.
Have you considered marketing with videos but don’t know where to start? Do you know the best ways of marketing businesses online?
The following guide will help explain how to form an effective digital marketing strategy. Read on and start getting more eyes on your business and products using video marketing.
Determine Your Audience
First, determine what audience your video marketing is targeting. Decide what topics for videos would resonate with them.
Research the sites they visit most frequently and where your videos would have the most impact. This is especially important for social media video posts when choosing a platform.
Is your goal is to drive brand awareness, increase sales, website traffic, or all of those? Setting a goal helps track your marketing results and your return on investment.
Focus on Your Brand
Make sure that your brand, product, or service is presented clearly. Viewers should understand your business by the end of the video even if it’s their first time hearing about you.
Make sure to include a link to your website or a landing page on social media posts. It’s also important that your branding is consistent across all platforms.
Planning Your Budget
Spending a lot of money on video projects doesn’t necessarily mean they’ll be successful. Likewise, cheap low-quality videos might send the wrong message about your brand to customers.
Reference the age group of your target audience when budgeting your videos. For example, you might not need to spend as much if you’re targeting younger customers.
Consider making short videos for platforms like Snapchat, Twitter, and Instagram. Converting video to gif files is another affordable way to reach younger generations.
For those with a larger budget, consider longer videos that tell compelling stories. Featuring industry experts or influencers often grabs the attention of viewers, too.
Optimize for Each Platform
Different platforms work uniquely and it’s important to match your video’s tone and length to each. If you upload videos directly to Facebook you should try keeping them short and add captions.
Let YouTube videos run for a few weeks and then make adjustments to the target audience accordingly. Twitter videos thrive when you find the balance between audience targeting and using interesting keywords.
Make sure to test your marketing on each platform over and over again. If viewers aren’t engaging, you need to change your strategy.
Creating Video Marketing Plans
Now you know the basics of creating video marketing plans for your business. Remember to choose a specific audience, set a goal, and represent your brand consistently across platforms.
We hope this guide has helped you form a video marketing strategy that fits your budget. Check out the rest of our site for more helpful and fascinating business tips.