When you think of the massive success of Facebook, it’s hard to reminisce that this social media platform was built to connect a bunch of college students online. Nowadays, Facebook has become one of the most important parts of daily lives. People all over the world use Facebook to stay in touch with their friends and family members. Business owners also use Facebook to build a relationship with their customers.
While you try to create an account on Facebook, you will have two different pages to choose from; a personal profile or a business page. Many large and small businesses use personal profiles on Facebook, which limits their marketing capabilities as well as a Facebook marketing campaign.
However, when you use a Facebook business page to promote your company on social media, you will get to reap the true marketing benefits of Facebook for your company. Unlike personal profiles, the Facebook business page offers more features and customer insights to business owners. Additionally, if you want to re-create the company profile, you won’t lose any data or content. Here are some advantages of a Facebook business page over personal profiles.
Your Business Will Look More Professional
Your customers will always identify the professionalism of your company before choosing something from your business. While using Facebook as a promotional tool, you cannot rely on personal age as it won’t make your business look professional. Not to mention, your business won’t be able to stand apart from the other profiles.
Even worse, as the personal pages will be connected with your personal information, it will send your customers personal information such as your birth date and your gender. Even though this is not harmful, exposing personal information to the business world won’t help you stand out. This is why you need to use Facebook Business Page to leverage the best benefits of Facebook marketing.
This is one of the best benefits of a Facebook business page over personal profiles. The customer insights are undoubtedly beneficial information for the business. Despite the size of your company and your business industry, you should always focus on gathering customer insights. Facebook will do it for you. Facebook is extremely effective at providing customers insights. However, choosing personal pages won’t help you achieve customer insights. As per Forbes, consumer insights can drive business value.
On the other hand, when you use a Facebook business page, you will have various pieces of information regarding your customers such as demographics, preferences, gender, etc. This way you will be able to customize your marketing plan.
If you use Facebook personal page, you cannot add more than 5,000 people. This will undoubtedly affect the growth of your company. You might think that it’s impossible to achieve 5,000 friends. But once your business starts expanding, more customers will start adding your page to their friend list.
The approximate conversion rate of an eCommerce platform is more than 5%. Therefore, when you have a Facebook business page, you won’t face limitations while adding followers. When your marketing message is viewed by more potential customers, you can easily grow your brand.
These are some benefits of Facebook business pages over personal profiles. Do you have any other questions? Make sure you comment below to let us know.